Digital Turbine and Alcatel Partner to Enhance Mobile User Experience in India

On June 18, 2025, Digital Turbine Inc. (NASDAQ: APPS) announced a strategic partnership with Alcatel, a prominent French consumer technology brand, aimed at revolutionizing the mobile user experience in India. This collaboration comes at a pivotal moment as Alcatel prepares to launch its latest range of smartphones in one of the world's largest and most dynamic smartphone markets.

The partnership is set to integrate Digital Turbine's suite of mobile technologies directly into Alcatel devices manufactured in India. This integration is designed to personalize the user experience from the moment consumers unbox their new devices. The collaboration will introduce users to innovative features such as Dynamic Installs and SingleTap™ installs that promise to transform the way they discover and engage with applications.

Dynamic Installs will offer users a selection of pre-approved apps tailored to their preferences, facilitating easier app discovery. Meanwhile, the SingleTap™ install feature allows users to download apps instantly and without the need to navigate through app stores, ensuring a seamless and uninterrupted user experience. Additionally, timely notifications will provide personalized app recommendations based on individual user interests, maximizing the value derived from their devices during day-to-day usage.

Atul Vivek, Chief Business Officer of NxtCell India, the local partner authorized to represent Alcatel, emphasized the significance of the partnership, stating, "India is one of the most important smartphone markets globally, and we're excited to partner with Digital Turbine to deliver a richer, more personalized experience for our users."

Ansh Rathi, Chief Operating Officer of Nxtcell India, echoed this sentiment, remarking, "This collaboration with Digital Turbine ensures that Alcatel devices offer more than just hardware; they deliver ongoing value, engaging content, and a great user experience from day one."

Phil Bramson, General Manager of App Media at Digital Turbine, expressed enthusiasm about the partnership, describing it as a "major milestone" for the company in India. He stated, "Together, we are elevating the user experience and driving real consumer value in one of the world's biggest markets by offering relevant content and meaningful engagement opportunities that evolve throughout the device's lifecycle."

This collaboration not only enhances Alcatel's product offerings but also positions the brand alongside a global network of leading manufacturers and carriers, such as Xiaomi, Samsung, HMD, Nokia, and Motorola. By joining forces with Digital Turbine, Alcatel aims to unlock new opportunities for app discovery and deliver customized user journeys that prioritize consumer needs.

As Alcatel launches its new smartphones in India, the integration of Digital Turbine's technology is poised to create a more engaging and personalized mobile experience for users. With a focus on innovation and user-centric design, this partnership marks a significant expansion for Alcatel in the world's second-largest smartphone market.

In conclusion, the collaboration between Digital Turbine and Alcatel is set to redefine mobile experiences in India, elevating user interaction and satisfaction through cutting-edge technology and personalized solutions.