On March 4, 2026, AppLovin Corp's subsidiary, Adjust, announced a significant achievement in the gaming sector—the successful migration of over 30 live games from Tripledot Studios to its measurement platform. This complex transition, notable for its scale and complexity, was completed without any disruption to ongoing user acquisition or data infrastructure, underscoring Adjust's commitment to providing robust analytics solutions.

2. A Focus on Performance and Data Integrity

Jan Sawicki-Hughes, Group VP of Growth at Tripledot Studios, emphasized the critical nature of this migration, stating, “Our priority was a migration that didn’t interrupt performance or visibility. We couldn’t afford any gaps in data or campaign tracking.” This highlights the importance of maintaining operational continuity in the highly competitive casual gaming market, where data-driven decisions are paramount for success.

3. Collaborative Effort: Designing a Structured Migration Plan

The successful migration was the result of close collaboration between Tripledot Studios and Adjust’s various teams. Adjust's sales, engineering, and leadership teams worked hand-in-hand with Tripledot to create a meticulously structured migration plan. This included establishing dedicated communication channels that connected growth, marketing, data engineering, and business intelligence teams from both organizations, ensuring alignment throughout every phase of the migration.

4. Leveraging Technology for a Smooth Transition

Adjust utilized its advanced automated device import tool to facilitate a gradual migration of historical and new device records. This strategic approach allowed for the retention of original install sources and timestamps, effectively bridging legacy cohorts with new data flowing through Adjust’s platform. By doing so, Adjust ensured a seamless continuity in measurement and reporting, which is crucial for maintaining data integrity.

Gleb Ezhov, Director of Sales Engineering at Adjust, remarked on the precision required for the migration, stating, “Tripledot’s migration required a precise, step-by-step approach. Our goal was to make the process completely safe, with no impact on live campaigns, and no data gaps. Every step was tested and validated before moving forward.” Such diligence not only highlights Adjust's technical capabilities but also its commitment to client success.

5. Implications for the Gaming Industry

This successful migration sets a precedent within the gaming industry, showcasing that large-scale gaming portfolios can transition their measurement infrastructure without sacrificing growth momentum, data integrity, or operational continuity. As the casual gaming market continues to expand, the ability to adapt and innovate within data systems will be instrumental for developers seeking to maintain a competitive edge.

6. About Adjust

Adjust, a part of AppLovin Corp (NASDAQ: APP), has established itself as a trusted partner for marketers globally, providing sophisticated measurement and analytics solutions designed to enhance app performance across platforms. With a focus on empowering companies at all stages of their app marketing journey, Adjust’s capabilities in deep linking and engagement solutions further drive return on investment (ROI) for its clients.

In conclusion, the successful migration of Tripledot Studios’ games to Adjust’s platform marks a significant milestone not only for the companies involved but also for the casual gaming industry at large. As data technology evolves, partnerships like these will be essential for ensuring that gaming companies can continue to thrive in a data-driven marketplace.

Original press release