Apollo Sports Capital Becomes Majority Shareholder of Atlético de Madrid
In a landmark transaction announced on March 12, 2026, Apollo Sports Capital (ASC), an affiliate of Apollo Global Management Inc. (NYSE: APO), has solidified its position as the majority shareholder of the renowned Spanish football club Atlético de Madrid. The move is set to enhance the club's financial stability, sporting prowess, and community engagement through strategic investments.
1. A New Era for Atlético de Madrid
The acquisition marks a significant shift in Atlético de Madrid's ownership structure. The Quantum Pacific Group (QPM) will retain a substantial stake, positioning itself as the second-largest shareholder, while Miguel Ángel Gil and Enrique Cerezo, the club's current Chief Executive Officer and Chairman respectively, will continue to lead the organization alongside Ares funds, who will also remain shareholders.
Miguel Ángel Gil expressed enthusiasm about welcoming Apollo Sports Capital as a long-term partner, stating, "We are proud to officially welcome Apollo Sports Capital to Atlético de Madrid as a committed, long-term partner that will build on our great legacy on and off the pitch for our fans, our players, coaches, and staff, and our community." He also acknowledged the support from Wanda Group, Quantum Pacific, and Ares, which has been pivotal in the club's journey.
2. Commitment to Growth and Development
Apollo Sports Capital has committed to investing in Atlético de Madrid's future, as reflected in the approved increase of equity and strategic capital by up to €100 million. This funding will support various initiatives, including bolstering the club’s teams and advancing major infrastructure projects, particularly the ambitious Ciudad del Deporte development.
Robert Givone, Partner and co-Portfolio Manager of ASC, stated, "It is an honor for Apollo Sports Capital to become stewards of this storied franchise, partnering with Miguel Ángel and the management team to back their long-term vision, investing in the club and the local community." This commitment emphasizes ASC's intention to uphold the club's traditions and fan culture during this transformative phase.
3. Strategic Partnerships for Success
The transaction is seen as a collaborative effort to elevate Atlético de Madrid to new heights. Antoine Bonnier, CEO of Quantum Pacific (UK) LLP, expressed confidence in the partnership with Apollo, stating, "We are proud to be remaining as the Club’s second-largest shareholder as we enter this exciting new era." Bonnier highlighted the achievements under Gil’s leadership and the optimism for future successes.
Jim Miller, Co-Head of Ares’ Sports, Media, and Entertainment strategy, echoed similar sentiments, expressing excitement about continuing their support for the club. He noted that the investment will help Atlético build on its recent momentum and successes.
4. Apollo Sports Capital: A Focused Investment Strategy
Apollo Sports Capital is a global sports investment firm specializing in credit and hybrid opportunities within the sports and live events ecosystem. The acquisition of Atlético de Madrid represents ASC's flagship majority equity investment and is not part of a broader multi-club ownership strategy, underscoring the firm's commitment to the club's singular success.
5. Atlético de Madrid: A Legacy of Excellence
Founded in 1903, Atlético de Madrid is one of Europe’s most prestigious football clubs, boasting a rich history of sporting achievements. The club has invested heavily in its future, particularly with the construction of the Riyadh Air Metropolitano stadium, which has enhanced its standing as one of Europe’s elite venues. The stadium is set to host the UEFA Champions League final for the second time in 2027, further solidifying the club's influence in international football.
The ongoing development of the Ciudad del Deporte aims to create a vibrant community hub and a world-class destination for sports, leisure, and tourism, reinforcing Atlético de Madrid's commitment to its fanbase and local community.
6. Conclusion
The partnership between Apollo Sports Capital and Atlético de Madrid signifies a new chapter for the club, marked by a focus on long-term growth, strategic investments, and community engagement. As both entities embark on this journey together, stakeholders and fans alike will be watching with anticipation for the transformative impact of this collaboration on one of football's most storied franchises.