On June 9, 2026, Angi Inc. (NASDAQ: ANGI), the renowned digital marketplace for home services, released its inaugural International Homeowners Study. The study, which surveyed nearly 5,000 homeowners from ten countries—namely the U.S., Canada, the U.K., France, Germany, the Netherlands, Australia, South Korea, Japan, and Brazil—provides a unique glimpse into the diverse homeowner habits and preferences across different cultures.

Angie Hicks, co-founder of Angi, expressed the overarching theme of the study, stating, “Homeownership isn’t one-size-fits-all. This study shows that while homeowner habits vary widely around the world, the motivations behind them are often surprisingly similar. No matter the country, people are ultimately trying to create homes that feel functional, personal and supportive of the way they live.”

2. Proactive Homeownership in the U.S.

Among the varied homeowner behaviors observed globally, Americans were noted for their particularly hands-on approach. Some key takeaways from the study include:

Renovation Trends: A striking 72% of American homeowners actively engage in renovations to maintain their home’s condition, a rate that ties with Germany for the highest among the countries surveyed.

Maintenance Mindset: 49% of Americans adopt a proactive stance toward home maintenance, positioning the U.S. as one of the more hands-on nations in this regard.

Home Functionality: A significant 72% of respondents indicated they couldn't live without a utility or laundry room, and 68% emphasized the importance of a garage.

Living Spaces: Interestingly, 53% of Americans believe their home is “for living, not impressing others,” indicating a focus on functionality over aesthetics.

Adaptability: When faced with changing needs, 37% of Americans would choose to “stay and make do” rather than relocate, reflecting a strong attachment to their current living spaces.

3. Design Preferences and the Heart of the Home

The study also highlighted the spaces and styles that resonate with homeowners across these nations:

Sanctuary Spaces: Homeowners across the board regard their homes as personal sanctuaries, with Germany leading at 73%. Close contenders include South Korea (70%) and the U.K., U.S., Australia, and the Netherlands (66% each).

The Heart of the Home: The living room is universally recognized as the heart of the home, particularly in South Korea and the Netherlands, where 76% identify it as such.

Outdoor Spaces: Outdoor areas are deemed essential by homeowners, especially in Germany (83%), the U.K. (78%), and Australia (76%).

Design Trends: A shift toward “light and natural” aesthetics is evident, with homeowners favoring warm woods, soft neutrals, and clean lines. This trend is particularly strong in South Korea (32%) and the Netherlands (28%).

4. Cultural Differences in Home Habits

The study uncovered several cultural disparities in how homeowners manage and interact with their homes:

DIY Culture: France emerged as the DIY capital, with 65% of homeowners undertaking most repairs by themselves, the highest rate among the surveyed nations.

Household Rules: Japan and Canada maintain strict “shoes-off” policies, with 69% enforcing such rules, nearly double the U.S. rate of 37%.

Sustainability Practices: The Netherlands leads in sustainable living, with 54% of homeowners already utilizing solar panels, significantly higher than the U.S. rate of 15%.

5. Renovation Versus Relocation

When it comes to adapting to life changes, homeowners exhibited varying preferences:

Renovation Preference: A notable 77% of Germans and 62% of Brazilians prefer renovating their homes rather than relocating when their needs change.

Relocation Trends: Conversely, 45% of South Koreans and 41% of British homeowners would opt to relocate. Meanwhile, Japan (69%), Australia (40%), and the U.S. (37%) indicate a tendency to stay and make do.

6. Conclusion

Angi's International Homeowners Study sheds light on the diverse yet relatable experiences of homeowners worldwide. With valuable insights into homeowner habits, preferences, and cultural distinctions, Angi continues to position itself as a critical resource in the home services marketplace, connecting homeowners with skilled professionals and facilitating projects that enhance living environments.

For those interested in exploring the complete findings of the study, the detailed report is available for download.

Original press release