Abercrombie & Fitch Co. Teams Up with NFL for Super Bowl LX

Abercrombie & Fitch Co. (NYSE: ANF) has officially partnered with the National Football League (NFL) as the “Official Fashion Partner of the NFL,” unveiling an exciting lineup of experiences in anticipation of Super Bowl LX. This marks Abercrombie’s inaugural activation at the Super Bowl, showcasing the intersection of fashion and sports culture.

“Abercrombie is bringing fashion into the center of the biggest moment in sports and culture, through a series of style-forward moments designed to celebrate our incredible partnership with the NFL,” stated Carey Collins Krug, Chief Marketing Officer at Abercrombie & Fitch Co. This collaboration highlights the natural synergy between fashion and fandom that resonates with Abercrombie’s customer base.

As part of this partnership, Abercrombie will feature a dedicated store experience at the Super Bowl Experience Presented by Jersey Mike’s, located at the Moscone Center in San Francisco. From February 3 to February 7, fans can shop for exclusive game-day apparel, including a variety of hoodies, tees, and jackets priced between $45 and $150. The Super Bowl LX collection will also be available online at Abercrombie.com for a limited time.

The collection includes a range of stylish items for both adults and children, such as:

In addition, Abercrombie will present custom bomber jackets to players and coaches participating in the Pro Bowl Games, celebrating their achievements and adding a touch of style to the event. The Pro Bowl will take place at the Moscone Center South Building on February 3 at 8 p.m. ET and will be broadcasted across multiple platforms, including ESPN and the NFL App.

On February 7, the eve of Super Bowl LX, Abercrombie is set to host an invite-only fashion presentation. This event will feature NFL stars, celebrities, and influencers, showcasing the current collection alongside key NFL licensed products. The evening will highlight a blend of vintage and modern styles, drawing inspiration from Abercrombie's rich 134-year history with American sports.

Tracie Rodburg, Senior Vice President of Global Partnership at the NFL, commented, “Abercrombie & Fitch brings a modern, authentic and fashion-focused point of view that resonates with fans. Together, we’re creating experiences that celebrate the energy of the Super Bowl while expanding how fans engage with the NFL through style.”

The partnership between Abercrombie & Fitch and the NFL is set to redefine fan engagement by merging fashion with the excitement of football. With exclusive collections and high-profile events, Abercrombie is poised to elevate the Super Bowl experience and connect with fans in a unique and stylish way.

The Abercrombie and NFL licensed products are now available both online and in stores, with exclusive items for Super Bowl LX expected to attract significant attention among fans and fashion enthusiasts alike.